At this point the statement and other gestures that a company "value's your privacy" is just a default poster someone puts up, while they do other things.
I'm working on a side project and the setup is basically that you get to see all the data I have on you. Granted this is a tiny project that is largely just for me, but as a policy that seems like that is the most clear cut way to go.
Yeah kind of cool. I believe tools like that came from either mass opt-out tools by the Network Advertising Initiative or the Digital Advertising Alliance.