[ema]

Mastodon will only have robustly succeeded in their mission when people don't think of it as joining Mastodon but as joining some particular social hub which happens to run Mastodon. Think of how people aren't joining academia but are joining Foo University.

[Kye]

As far as I know Mastodon has no particular mission. If it exists, not every instance shares it. And that's not even considering other stuff that works on ActivityPub.