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by dmitriid
2626 days ago
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That’s what Apple usually does: they keep roughly the same digits, and change the currency. And it usually makes their products significantly more expensive outside of the US. I live in Sweden, and the pricing will go like this: - The US: $999 - The EU: €999 - Sweden: 9900 SEK Depending on currency rates, it can become up to 30% more expensive. My favorite discovery was around the time of the trashcan MacPro. It was cheaper to fly to New York, buy the Mac, and fly back than
to buy one in Sweden. And you would still have money left over. |
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It makes no sense comparing US and EU prices directly, as the former are always shown without VAT (which varies state from state), and in the latter the VAT is included (which is specific to each country).
Also, price will fluctuate even across EU countries, on account of different VAT taxes in the individual member states, so that Apple "keeps the same digits" it is simply not true, as a rule:
iPhone X 64GB USA(no VAT): 999$ https://www.apple.com/us_kiosk_5000012/shop/buy-iphone/iphon...
iPhone X 64GB Italy (VAT 22%): 1189€ https://www.apple.com/it/shop/buy-iphone/iphone-xs
iPhone X 64GB Spain (VAT 21%): 1159€ https://www.apple.com/es/shop/buy-iphone/iphone-xs
The only way to compare them is to remove VAT, for example in the case of Italy:
1189/(1+0.22)= 974€ -->> 1100$ (current exchange rate).
So, there is about 10% difference, which could be (partly) accounted for due to the different warranty requirements in EU.
EDIT: Fixed math