[anon491throw]

What's interesting is that difficult to read / "ugly" font text is more memorable than easier-to-read text. Therefore, memory-item checklists, insightful quotes and other bits of important text should use Comic Sans, cursive, etc. to achieve memorability, whereas most ubiquitous affordance labels and signage shouldn't.

[gruez]

Source on this? You'd think that if it worked, all the ads you see would be in ugly fonts, seeing how well adtech optimizes.

[jsty]

https://qz.com/1417818/hard-to-read-fonts-can-help-boost-you...

Here's a font designed to leverage the effect for improving recall

[tdeck]

Very interesting! Though it seems like you'd grow accustomed to this font and lessen it's effect if used regularly as part of a study process.