[smokinn]

They stay in business by not having much of a business to start off with. It's entirely crowdsourced and their core programs/extensions are hosted by other companies and haven't been majorly updated in quite a while as far as I can tell.

How they get their data is by relying on their community without any sort of trusted review process. This is cheap (almost free) but yields the kind of crappy results WoT has.

Combine these two and I can't imagine this is much of a company. It may have been at one point but if it was it was probably gutted long ago and is just lumbering along in zombie mode now.

I really believe this is a space that is ripe for someone to come along and do it right.

(Disclaimer: I have no idea what their current situation actually is, this is just my speculation from a cursory review of them a good 6-8 months ago.)