[default-kramer]

That's not a fair comparison because some people want to smoke. No one wants to be the victim of dark UI patterns. No one wants "share all my data by default please." No one wants to click on a deceptive ad that looks like the download button.

[jrace]

They want to smoke, but most do not want cancer, emphysema or to have there house burn down because there adulterated cigarette has been manufactured knowingly in a way that increases those risks.

[JeremyBanks]

Many users "want" the "streak" features as a way to signalling their commitment to their social relationship with another individual, which is the feature this article is about.

[celticninja]

No, what they want is the dopamine rush they get from it. Something it seems they were trained to like, similar to lab rats.