[gimmeThaBeet]

But there's still an aspect of the same vein, right?

Like, if you have a product, there's the retail price, and there's the wholesale price that Walmart pays you. There's a spread that you pay going through Walmart that they don't have to pay for their own products.

Now, it's definitely not 30%, but its there. I think the numbers change how onerous the splits feel, but the mechanics look similar.