[alexmingoia]

Writing the most amazing article with the perfect keywords, with all the right metrics, shared on the best channel, won’t convert if your product sucks. Build a product that markets itself. Build a product that people actually love. That’s useful. That’s remarkable. That people want to recommend to others and talk about.

Nobody cares about your product or your company just because you spent hours writing a blog post, or labored over the right keywords, or posted it at 9AM instead of 5PM. Or spent thousands of dollars on content marketers.

Make something people want.