[riffraff]

I too think there will be a lot of people producing whitelabel contentId clones. I mean, it's a potentially good business. But it won't be easy to do, as people will still need to convince copyright holders to play with it, much like it took decades for something like spotify to emerge.

Anyway: the law will stay unclear for years, won't it?

This is a directive, which means each EU country will need to implement it through a local law, and then they will still be free to implement it the way they want it (unlike GDPR, which is a regulation).

[ocdtrekkie]

Copyright holders want this to work (as a repeal of the directive would be a far, far worse scenario), and will likely be more than willing to work with anyone who aims to make it work.

[riffraff]

well yeah, but do they want it bad enough that I can go to all of the licensers and tell them "give me all your content for a small cost so I can fingerprint it and build a content identifier" ?

Old businesses have shown time and again they are unable to understand what's good for them if it moves from the way it was always done (some, at least).