[thirdsun]

The article addresses this issue and suggests the opposite is true:

> In 2019, what do most of the top-ranked blogs have in common? They skip filler introductions, keep their paragraphs short, and get to the point.

Maybe those approaches of needlessly long text with irrelevatn backstories are simply outdated?

[hammock]

It could be both: that the top-ranked recipes are content-dense with no filler, but the recipe space is just so HUGE so anyone else in the long tail HAS to intro their recipe with an entire article in order to even have a chance at breaking through.