[amelius]

> It's a coordination thing - coordinating a large group of people is so challenging only simple messages like 'make a profit' get through on average.

How are NGOs and non-profit organizations coordinated then?

[nullc]

"Keep the organization going" (which is really the even simpler message under 'make a profit').

The fundamental purpose of any large organization is to preserve itself. Any organization that arises which doesn't have that purpose is eventually replaced by others that do.