[randomacct3847]

FWIW the only reason I’ve heard about Lambda School is because people I follow either liked, retweeted, or mentioned Lambda School so many times that I could not have heard of it.

I don’t know if there’s a name for it, but it’s basically “get your CEO and influential investors” to incessantly tweet about your company.

Not sure if it’s considered pure content marketing but a mix of content + influencer marketing.

[manigandham]

That's called "word of mouth", essentially people personally recommending something to other people because they like it. Social media has allowed for amplifying your reach to anyone who follows you but it's fundamentally the same thing.

"influencer" marketing is bullshit. The only real part of it is the same old celebrity/talent-agency business that has existed for a century.