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by wslh 2626 days ago
There is another strategy that doesn't need high quality content. Companies like Zapier created thousands of pages with little variations following the rule of "how to integrate X with Y".
2 comments

They also did a lot of work to make it appear that these pages were bespoke, even if they were autogenerated. A nontrivial accomplishment.
Like all those "how to resolve missing xyz.dll driver" autogenerated pages?
Those pages are the worst. They were everywhere in SERP in the late 2000s, and I still a few today. "Alternative to [software name]" type searches bring those pages out in hordes.

It is so obvious they are auto-generated, do people still fall for them?