[paulcole]

It’s very possible to outrank them but you’re not going to like the process. It’s very simple: write A LOT and cover A LOT of keyword variations.

Over the course of about 3 years, I wrote around 500 blog posts about Amazon and specifically its 3rd-party marketplace. I wrote for a small startup making software in that space. This is a heavily covered topic by the mainstream media.

MANY of my posts were shit that never got any traffic after the first couple of days they were posted. But many others still rank very highly for topics also covered by the mainstream media.

Nobody wants to hear it but spray and pray is the approach that really works but you have to put the time in. You can do more research and be more systematic, but that just eats into the time you have to write and you’ll just get frustrated by the time you wasted researching what you thought was going to be a home run of a blog post.

[rdlecler1]

We have published nearly 2,000 articles and Have ft journalists and a half dozen expert freelancers. We’ve done all the SEO optimization and are usually responsible for coining new terms and trends. As I mentioned the industry sees us as THE go to news source but Google doesn’t.

[QuantumGood]

Are you saying that Forbes shows up significantly higher in search results for highly specific topic searches that you should rank higher in, or for more general searches, or something else?

[dhimes]

"It’s very simple: write A LOT and cover A LOT of keyword variations."

This is exactly what you shouldn't have to do if the search engines were reasonably close to accurately measuring relevance.

In fact, a site with a single article that nails the response should outrank a site with thousands of pages of fluff.