You make it sound like the business isn't run by humans. Do you consider price gouging sick people and ethical business to get into? If not, please make that a bit more clear in your comment.
Being run by humans doesn't mean there is empathy built-in; to the contrary because its run by masses of humans, its out of touch with reality and majority of involved will tell you someone else makes final decision, while the rest will simply follow others. Its as numb as long hand of government can be. They don't see human patients with names and families, they same charts and graphs with numbers and profit/loss cells combined.
Its not ethical business but ethics doesn't matter much these days (devil's advocate here); heck one can argue even legality doesn't matter, as for example Wells Fargo has been getting away with daylight theft that would put a single person in prison for one million years.
1. assume businesses cannot be ethical.
2. so, telling a business to be ethical is pointless
3. to encourage prosocial behavior amongst businesses, they must, therefore, be regulated
4. but, since businesses cannot be ethical, they can use their power to control regulation
how to stop this hellscape? is it possible that assuming businesses cannot possibly act ethically was a lie spread by said companies?
tldr; then what's the solution, assuming regulatory capture is a thing?
Its not ethical business but ethics doesn't matter much these days (devil's advocate here); heck one can argue even legality doesn't matter, as for example Wells Fargo has been getting away with daylight theft that would put a single person in prison for one million years.