[robinhartley94]

Update after 7 days:

I have removed the email signup and allowed a direct download. So far, the rate of downloads has gone up by a factor of between 5 - 10 times. Hard to know precise numbers at this time but it's looking good!

I don't have large enough numbers of users to know how this will impact on conversion, but it follows logically that if the product is the main selling point, getting users to engage with it in the easiest way possible can only be a good thing.

I'm now looking at replacing the on-boarding emails I was using with an in-app on-boarding process.

Thanks for your help with this one again!