[dodecaphonic]

How to name your startup: be a regular guest on a well-to-do podcast that, while not being able to trademark its own name, has established quite a reputation. Create a friendly relationship with the host, put forth bad impressions when it's time to tip the hat and make everyone think you care. Then, on your spare time, create a podcast network with the very same name but to a word and claim you offered the domain to the guy you supposedly respected, since, well, it's not like he can claim to own that specific sequence of words, right? Success will then follow.