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by Shivetya
2618 days ago
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Maybe unrealistic in the end but I think they realized it was cheaper to not change up the assembly line too much and instead just build them all with the same interior options. Removing extra speakers is easy, not installing all the ambient lighting is simple, swapping out a leather interior with cloth isn't as that not only is a large item it means you need to secure supplies for an option that may not have sufficient uptake to get a good discount. plus the added bonus is that you can yourself choose to buy features you skipped out on earlier. It also would be a boon for resale as well. Letting the buyer decide to add options you passed on. 35k base model should probably been adjusted for inflation but Musk's ego boxed Tesla. Let alone that its one thousand or twelve hundred in delivery plus taxes on top of that 35k price so there never really is a 35k car. In the end I look at it this way, if your budget is so inflexible that less than a five percent change in price is make or break you should not be buying it in the first place. |
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I wonder if there will ever be a sub 30k car by Tesla someday. The average new car is around 37k now, so about half the market is under that.