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by kzcqt 2622 days ago
A competitor would need to operate at youtube's scale for it to be considered a serious competitor. Otherwise, we wouldn't be having this conversation, given that websites like Dailymotion and Vimeo exist, but no "youtube stars" use them.
3 comments

Not every competitor has to be "serious" to be successful.

And what about Twitch? Plenty of "personality" driven content there.

Twitch is not a competitor of youtube. Twitch is specialised in live shows. They don't let you upload videos, and they delete old videos of past broadcasts pretty often.
If user attention is split between Twitch and Youtube then they are a competitor. Same for Netflix. Same for Pornhub. Same for Vine when that was a thing.
If user attention is split between Twitch and Youtube then they are a competitor. Same for Netflix. Same for Pornhub. Same for Vine when that was a thing.

But if you focus attention to political commentary specifically, then YouTube is clearly the dominant giant. In that context, they are a defacto monopoly.

It really wouldn't. YT makes a big deal about vanity metrics like "10,000 hours of video uploaded per hour" (or something like that), but the 80-20 rule still applies.

A giant chunk of uploaded content is never even watched.

A site for YouTube videos that have never been watched before: http://www.petittube.com/
I don't really think so. A turnkey "host your own video site" would pretty much qualify a competitor -- I'm far more loyal to the people I watch on YouTube/Twitch than the platforms themselves. If they moved to their own site it wouldn't matter too much to me assuming I still had a way to get it on my TV.
But in the long term, virality, discovery, and monetization matter a great deal. YouTube could simply wait for current creators to become stale, and absolutely control the future of discourse.