[Reason077]

I use iPlayer Radio too, and admittedly I haven’t gotten around to trying BBC Sounds yet.

But one thing iPlayer Radio has never been very good at is content discovery. You really have to know what you’re looking for, where as Netflix or Spotify are pretty good at the “you like these genres, so you’ll love this one!” game.

I believe this personalisation aspect is what BBC are trying to solve with Sounds.