[jakobegger]

So to summarize:

- Tesla launches 35k Standard model along with 37,5k Standard Plus Model

- Tesla raises price of Standard Plus Model to 39,5k

- Tesla discontinues Standard Model

So Tesla just increased the base price of the Model 3 from 35k to 39.5k, but tried to do some marketing tricks to make you feel like it's a great deal.

[dragonwriter]

The Standard isn't discontinued, it's just rejiggered to be a software-limited version of Standard Plus (because logistical simplicity saves more than the reduced bill of materials) and pulled from the online catalog so that you have to go to a showroom (remember when they were going to dump those?) or call on the phone to order one.

[dragontamer]

There's a fine line between "Loss Leader" and "Bait and Switch". Its pretty clear that Tesla sales-reps are going to be VERY strongly trying to upsell their customers away from the $35k model.

I dunno where the line will exactly be drawn for "Bait and Switch", but Tesla is getting closer and closer to that line.

[jakobegger]

That's what they are saying, but we all know the option will disappear quietly in a few weeks, just like all the low cost Model S options.