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by jakobegger 2632 days ago
So to summarize:

- Tesla launches 35k Standard model along with 37,5k Standard Plus Model

- Tesla raises price of Standard Plus Model to 39,5k

- Tesla discontinues Standard Model

So Tesla just increased the base price of the Model 3 from 35k to 39.5k, but tried to do some marketing tricks to make you feel like it's a great deal.

1 comments

The Standard isn't discontinued, it's just rejiggered to be a software-limited version of Standard Plus (because logistical simplicity saves more than the reduced bill of materials) and pulled from the online catalog so that you have to go to a showroom (remember when they were going to dump those?) or call on the phone to order one.
There's a fine line between "Loss Leader" and "Bait and Switch". Its pretty clear that Tesla sales-reps are going to be VERY strongly trying to upsell their customers away from the $35k model.

I dunno where the line will exactly be drawn for "Bait and Switch", but Tesla is getting closer and closer to that line.

That's what they are saying, but we all know the option will disappear quietly in a few weeks, just like all the low cost Model S options.