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by ajayjain
2620 days ago
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Loss aversion tells us that gains and losses have different emotional impact. In particular, perceived losses supposedly have a strong negative impact on people. [1] If Lyft employees value their shares at the IPO price, they might be feeling a loss all the way from 72 to 61. [1] https://link.springer.com/chapter/10.1057/9781137544254_13 |
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