‘Less bad’ here compares one valuation of Facebook's actions to a previous one, whereas ‘equally bad’ compares Facebook's actions to those of Buzzfeed. So they can be both true (regardless of whether they actually are).
By "less bad", I thought the comment was saying that Google/etc. actions are less objectionable. That's what I don't think is true. If I have misunderstood, then I apologize.