[festivilia]

Hi. This is Tobi Cofounder of Hubrif. Well, you have a point but honestly, we think building the platform at the earliest stage using the already solid foundation of YouTube would have been a better business sense. This is because we would have saved a ton of our cash on other avenues as to how to grow the platform most especially marketing, instead, we spent all those money on independent cloud storage for the contents.

In the long run, you are right by saying it wasn't a suitable solution but in the short run, it would have worked out fine for us while we figure out our long term strategy. Considering the fact that this was the exact same strategy Irokotv used to become who they are now. They started with a YouTube channel and after gaining enough loyal subscriber base, they then built an independent platform today they are what they are.