[stephenr]

So if the "only" goal of AMP is to make things faster, why isn't the carousel based purely on "your result must load in < X ms"? If a company can "force" other companies to adopt AMP, it can surely "force" them to improve load times on their own.

Also, if speed is their goal, why does the mandatory AMP 'boilerplate' include a CSS-driven 8 second delay before content is shown, that is removed if the client loads the AMP JS?

Oh right. I know the answer. It's to give the impression that blocking third-party resources (such as AMP JS) via e.g. a content blocker, won't make the site faster. Which as we know, is a load of shit.

You might have the best of intentions and donate your entire salary to homeless blind children - that doesn't mean for a second that I believe google's actual goals with AMP are anything less than exerting more control over the web for their own purposes.