[thrwwysearcheng]

Throwaway for a Google search engineer here. I can tell you we aren’t interested in that at search as a signal, but publishers who are interested can run their own analytics through our platform. I’m not aware of any that do it to that level of granular detail.

[brazzledazzle]

It would seem odd for Google to focus on that level of detail unless they’re producing the content. They know what you searched for, what content is on the page and if/when you came back to Google. How long you spent on a specific paragraph or image doesn’t seem like it would help Google improve search or target ads better.

[indigo945]

It does help with improving search, though, because you now have data that shows that the words in that paragraph are somehow closely related to the search term. This is relevant data to feed into the ML models.