I don't know – AWS has done fine with relatively transparent pricing. Telling folks you must spend $1,200 a year per vCPU for a software management layer seems ill conceived.
AWS runs a different sales model. They are much more balanced inside vs outside sales. They have inbound marketing and actively target businesses of all sizes. Inside sales is cheaper and can support smaller customers. I can tell you, AWS is not sending an experienced field rep to visit your one-man basement-built mobile app startup.