[dewittm]

Indeed, the argument about pirating's ease being its biggest pro ignores one of its largest demographics—teens and college students with no or little money but a huge appetite for media.

(If you want to get pedantic about it, I suppose you could say that this is just an extension of the definition of ease-of-use; members of this demographic would have to go find and work a job in order to obtain media legally. In that sense, pirating is easier.)