[s_y_n_t_a_x]

I'm not so sure that all old consumers can find another browser icon. Most in my experience look for the E.

[abrowne]

That's what they said when they announced the Edge name – if they didn't choose an E- name (and logo), literally millions of people wouldn't be able to get on the web.

[ghostly_s]

Now try to imagine providing support for one of these users and explaining no, you're clicking the wrong shade of blue 'e'.