[harshreality]

Sans is overused. Please do not use (or carefully consider before using) sans fonts for long blocks of text you expect people to read.[1]

[1] https://www.youtube.com/watch?v=soYKFWqVVzg#t=34m53s

"I disagree, I like sans [for long prose] better" comments miss the point; this is not an anecdata competition, it's about how many people prefer each one (and also it would be worth considering how strongly they hold that preference, since mildly pissing off even a slight majority of your readers/customers is better than really pissing off a smaller percentage). Even if you're skeptical of the studies Mayer looked at, Google (literata) and Amazon (bookerly) seem to be in the serif camp. Do you think Amazon made a mistake, too?

[JshWright]

That's a pretty disgusting video description...

[cududa]

The fact that you’re getting downvoted ... god the people in this industry..

[quickthrower2]

Funny enough Medium uses a serif font, and I enjoy reading it more, and it inspired me to do the same on my site. But I use Georgia so I don't need any fancy web fonts or wat not.

[GoblinSlayer]

Web sites should really use the user's preference and not override with either serif or sans serif (size too). HTML has a presentation freedom for a reason.

[sdinsn]

I personally disagree. I find it easier to read sans fonts.