[duxup]

Bloomberg articles do that a lot. Many feel like "this is a good title" and then they sort of fill content that may or may not fit underneath it.

[iicc]

https://www.businessinsider.com/bloomberg-reporters-compensa...

> Bloomberg News has an unusual practice of paying some of its reporters explicitly for publishing "market-moving" stories.

So, yeah.

[duxup]

That makes sense.

You get some Bloomberg stuff that just seems like really low effort spam / blog stuff.

[Bartweiss]

It's an increasingly common issue with web news, yeah.

Editors titling stories without input from writers is an old practice, but pay-by-page-load has moved it from a way to have consistent tone to a horrible runaway optimization. It doesn't even matter that much if you read the article, as long as the title is click-worthy enough to trigger those impressions.

I assume Bloomberg is probably just slapping bad titles on stories, but I know Mic has been specifically accused of doing it the other way, like you mention; they'd hand a clickbait title to a writer and ask them to a fill in a relevant-enough-to-publish story under it.