[jimmy1]

Your intention seems honorable, and I am glad you are passionate about keeping your employees jobs. But if I was an investor in your company, I would be concerned that your first focus is not to keep the business afloat. What good are giving employees jobs if you have no business?

Also I think it's a tad naive to think one can possibly know the enumerable circumstances that would force your hand. Suppose you are a company dependent on logistics. Bam, Iraq war. The price of a barrel of oil skyrockets. Your shipping costs have quadrupled. You can keep to your principles and vow to not lay off a single employee, because as you said, this would "demonstrate failure", or you can keep your business and regrettably let go of a few workers in order to keep up with costs. You can try rising your prices, but pretty much a forgone conclusion that a 4x price increase will net you a significant decrease in customers, unless you are a rare unicorn, some good or service one cannot simply be without.

(the above scenario is basically what happened to my father's small business in 2005. Could not keep up with the rise in transportation costs, and cheaper, less quality competitors moved in. Consumers went with the cheaper option. It happens.)