[michelb]

people on HN probably not that much, not sure. Out in consumer-land it's used quite a bit depending on your target demographic (>83% of US women 25-54 for example). Lots of growth outside of the US as well. I sometimes work with designers (interior, architects and the like) and they seem to use it A LOT. Decent amount of traffic from Pinterest on some sites as well, especially on long-tail stuff. Advertising options weren't available in my country previously, so can't say anything about the ROI.

[throwawaylolx]

>83% of US women 25-54 for example

Can you clarify what you mean by this stat? Surely not 83% of US women aged 24-54 use Pinterest?

[marpstar]

Why is that hard to believe? I'm 31 and every woman I know uses Pinterest.

[throwawaylolx]

This piece of research clearly disagrees with these wild numbers you claim to be normal based on your anecdotal experience: https://www.pewinternet.org/2018/03/01/social-media-use-in-2...

Perhaps the numbers mentioned initially refer to everyone who happens to sometimes end up on Pinterest by clicking on an image on Google Image Search?

[michelb]

I used Pinterest's own report https://business.pinterest.com/en/blog/how-to-connect-with-t... which pulls that number from comScore apparently. Another report is https://www.statista.com/statistics/408229/us-pinterest-user...

I'm pretty sure Google Image Search is indeed a major contributor.