You are probably right in the sense of what-is, that Amazon's moral compass is guided only by legal obligations. That does not make it what-should-be. Companies are groups of people. Decency is not erased when a corporation enters the picture.
Corporations exist for the benefit of the society that grants them their charter and that charter can--and should--be revoked when the corporation acts against the best interests of that society. We do have that power, but we've forgotten about it.
Corporations exist for the benefit of the society that grants them their charter and that charter can--and should--be revoked when the corporation acts against the best interests of that society. We do have that power, but we've forgotten about it.