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by daniel-cussen 2635 days ago
It's about price discrimination. The first thing is finding out exactly how bad their customer wants the movie, so that's why there's availability windows, to see how a given customer's behavior changes based on availability of the product and substitutes. With that they can then maximize profit and charge $15, or $14, or $16, or whatever the exact maximum you're willing to pay for it is. And that's also why it's frustrating: your frustration is literally what they are trying to gage and measure and maximize.