[keepmesmall]

Actually, it would be somewhat consensual if it were a setting with a time lock after the first change (e.g. you explicitly commit to the settings you choose for a set time). And there's zero issue with limiting ad distribution, you don't have to allow for queuing 20 ads in a row, just like your human cattle isn't obliged to keep the volume on and their eyes peeled.

It's just that ads are irrelevant, disruptive, and non-consensual at the same time. The whole "ad impressions as subliminal messages" idea is a normalized form of non-consensual (senti-)mental assault or penetration, depending on whether it results in a headache or a purchase.