[maccard]

> Spotify has shown the right way to do it: just offer the stuff in a way that is convenient and let people pay for it.

I don't think Spotify are a great example really. They're almost a 14 year old company, and last wuartet was the first time they were profitable. They've already stated they're expecting a loss this year. Is it sustainable?

I would also expect that we'll see a rift a la Netflix, over time we'll see different companies start to hold exclusives to their own streaming platform.