[sbenitoj]

Because strong companies don’t worry much about short sellers. You’ll never see Apple complain about them (and if they do you know Apple is having cash flow problems).

Companies complain about short sellers when they’re having cash flow problems and are dependent on the public markets to raise $ (by issuing new shares or in a bond offering), dto fund their operations. Short sellers can increase the cost of the company to raise money (eg if the company has a bond offering they may have to pay a higher interest rate if tons of shorts effectively lower the share price of the company).