Hacker News new | ask | show | jobs
by hnnmzh 2634 days ago
"demise of Samsung phones in China is more "emotionally" driven"

Incorrect. Unable to compete and inadequate customer support are the reasons.

Samsung used to have a big user base in China. But product offerings from local manufactures became much better. Design, software and quality wise, they suit the customers' needs better. Samsung's products are simply - "meh".

In terms of customer support, Samsung treated Chinese customers like second class citizen. E.g. during the faulty emmc and fire-catching battery fiasco, they refused to offer the same level of customer service as they did in the US and Europe.

When the first/second case of exploding battery surfaced, Samsung accused the owner putting his phone in a microwave to cause the battery to explode.

Also Samsung adopts some dirty marketing tricks which is well known in China. They have been fined in Taiwan before.

https://www.theguardian.com/technology/2013/oct/24/samsung-f...

All the factors combined, caused their market share to plummet.