[gideon_b]

I don't think I have seen a Netflix DVD advertisement in a decade.

I would bet that the majority of those 2.7M subscribers joined before Netflix streaming began and never saw a reason to cancel.

[lenocinor]

I've been using Netflix DVD since it started and I'm still using it happily, mainly for the selection. I think there are a lot of movie buffs like me that use it just for that reason.