[lorenzorhoades]

The only problem I see here is Facebook is offloading the 'hard problem' of algorithmically dealing with such massive data that requires top-notch machine learning algorithms to be able to detect sentiment at 'Facebook level Scale' to a massively more technically inept party. Look up how much money it cost to do the ObamaCare website, then tell the same party to develop an algorithm that Facebook, one of the biggest technology company's in the world, is having a hard time solving. This problem is only going to get harder and harder as the amount of data created is rising.