I haven't driven a car since I was a teenager, but isn't this desirable for an interface that needs to be operated by sense of touch alone? (So you can keep your eyes on the road.)
If there were only one or two, but I think the Audi has at least 5 or 6 different and seperate ‘interfaces’ on and besides the steering wheel. To me, it seems like an overly complex UX.
It seems every option is enumerated as its own physical switch, knob, or lever.