[pmart123]

Zero is an under statement, but relative to the $4B Ford spends for example, Tesla's $70M advertising costs are tiny. You could also say that about the number of cars Tesla has sold too, but auto companies typically have an incredibly large ad spend.

[dragonwriter]

> Zero is an under statement, but relative to the $4B Ford spends for example, Tesla's $70M advertising costs are tiny. You could also say that about the number of cars Tesla has sold too.

Yeah, from the numbers I can find, Tesla sold around 255,000 cars in 2018, Ford sold around 6 million. While I'm not sure what time period those advertising figures are, per car sold in 2018 they aren't wildly in different leagues; Tesla's are lower, but presumably marketing has diminishing marginal returns.