| Let's break down your reasons one by one. * it allows me to directly reach out to users What if I don't want to be contacted? You can add a "news" category to your website (or a subtle "what's new" link in your app's GUI) for people who do want news. * provide them with on-boarding emails/updates What if I don't want that, again? If I need help on-boarding I'll read the documentation or email you myself. * build a mailing list of people interested in keystroke automation How does that benefit me, as a user? Bottom line is, you should be converting people by producing great software, not filling up their mailbox with crap. If your software doesn't convert, then email spam won't either. Also, your current download form includes a "I am happy to be contacted by email" checkbox. If you're happy with people to opt-out, why are you asking for their email at all? Finally you are using a third-party provider for emails and I'm not really comfortable with that and I do not agree to their privacy policy (I hate emails full of nasty stalking links and 1x1 pixels), so even if I wanted to receive news about your software, this would put me off. |