According to demographics, the market share of people watching broadcast television vs people watching "alternative media" (read streaming) was less than 50% as of the end of last year, I believe, according to some studies (though they were surveys, so it's hard to say exactly how accurate they are, but the pendulum is definitely swinging)
EDIT:
In an American survey, but this did include YouTube as a form of streaming media
Well, I'm using Tivo just to refer to any timeshifting device, there are plenty. I thought the others were available in some form in EU, but I could be wrong.
EDIT:
In an American survey, but this did include YouTube as a form of streaming media