Same with Instagram. I don't use it but I concede that it is useful to some people as a platform for promoting businesses.
FB on the other hand, deserves to die in a fire.
I've all but dropped off Facebook but made an Instagram account earlier this year and am enjoying it. The photo-centric nature seems to eliminate 99% of the toxicity of Facebook. I've subscribed to the accounts of friends, architecture/design centers, Archillect, and accounts that post pictures of owls and otters. None of this promotes deep thinking or meaningful discussion, but it's a nice five-minute addition to my day. Plus it gives me a place to post my own photography where friends and others will see it.
That said, I'm hardly a Facebook/Zuckerberg fan and will jump ship the moment another platform becomes viable.
IG is the same IMO. You won't see the blatant bigotry and politics, but you will see a monoculture of self-promoters and brand builders which are similarly exhausting, just in a different way.
And I say this as someone who is subscribed to some niche meme pages on IG and enjoy them. It's just that if the page were to disappear tomorrow, I would have forgotten about it within a week. It wouldn't be missed. The value it gives me is very limited. I'd wager it's the same for a lot of other people. Social media's value is geared towards advertisers, not users.
That said, I'm hardly a Facebook/Zuckerberg fan and will jump ship the moment another platform becomes viable.