[ozim]

I care to disagree deeply on the notion that "Advertising" is somehow much better than "Adtech".

Note I am not saying "Adtech" is good, there are boundaries.

But notice "it shows a company can afford to advertise", "Advertising makes brands. Nearly all the brands you know were burned into your brain by advertising". Which makes winner takes all, and only big players can afford advertising. Which is bad and second half of 20th century was monopolized by giants that could afford buying all advertising space there was.

"Adtech" already is disrupting big companies monopolies allowing smaller players to be seen in the internet because of democratization of costs. But of course I agree it went wrong, though I don't know how to make it better, because if you would let people select their preferences it would be too much hassle and no one would care.

Maybe tracking-based would be OK if I could have all data on my machine and something like my personal assistant would help me with searching.