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by chpmrc
2641 days ago
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Actually removing even the tiniest barrier makes people want to try a feature that everyone thought was useless. Example: WhatsApp voice messages. They work so well because the barrier is extremely low: it's literally a single interaction, keep the "button" pressed and the message is sent automatically upon releasing it. And yet nobody was using voice messages when you had to:
- Tap "attach"
- Tap "audio"
- Tap "record"
- Tap "confirm"
Or, worse, use a separate app and "share" to WhatsApp. UX is important. I assume this service is based on a similar principle. |
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