[tootie]

It's surprising given that there's already a plethora of tag managers out there including the big boys like Google and Adobe and specialty players like Tealium who solve this exact problem. Either Segment has secret sauce or it's just a huge market.

[pkrein]

Peter, co-founder/CEO here... tag managers from all these players only solve the issue on websites, but only 30% of the data we manage comes from websites. The rest comes from mobile apps, payment systems, helpdesks, CRMs, email, push notifications, etc. So tag management is an antiquated/web-specific category that we've been ripping-and-replacing now for a few years.

It is also a huge market, with lots of interesting adjacencies that are equally whitespace. https://segment.com/protocols is starting to push into some of those areas.

[tootie]

I'm curious where you see the market moving. I've done a lot of data layer implementations and it's definitely simpler from a site development POV, but it always ends up being a management debacle handing off data layer to the tag management implementation which is a niche specialty. Do you have any white paper or whatever on why segment is a better approach?

[vblumen]

Hi there, I head up the channel program at Segment and I'd love an opportunity to answer these questions and give you a demo of our products––I suspect we could work well together. Can I ask you to (1) sign up to become a channel partner: https://segment.com/partners/channel/ and (2) send me an email to get started? [e-mail]

[brandnewlow]

I think it’s a huge market and it just wasn’t known how crappy and dev-unfriendly the existing players were. I wonder if the Segment guys had even heard of them when they launched or if they had and then cleverly categorized their product as analytics management or whatnot vs “tag management”.