[thebaer]

I don't think it's too much to ask of the general public.

Think of WordPress -- free software you can either run yourself or pay a company to run for you. If you don't like a particular hosting company, you can click a button to export your data, and upload it with a new host -- or with other software that understands the WordPress export format. All of this data handling is manageable by most non-technical people. The process is hardly any different than downloading an email attachment and sending it to someone else, or uploading it somewhere.

It seems to me the biggest problem is either data not being exportable from these services, or the exported data not being machine-readable. If the format is machine-readable, developers can create alternative software that works with it; managed services can then develop around that software; everyday consumers can eventually end up with more choice, freedom, and power.